Marketing Specialist, CRM
Contract to hire
You will support the marketing strategy and implementation of our owned channel programs including email, mobile, and SMS, while implementing a test-and-learn approach with a results-driven mindset. Additionally, this role will support the various businesses, programs and formats within the organization and will be focused on driving growth across the customer lifecycle while optimizing and personalizing highly targeted campaigns.
Key Responsibilities Include:
Partner with key stakeholders to build and develop strategic plans leveraging CRM/owned channels across the business
Support the owned channel automation strategy and execution to support campaigns across the customer lifecycle
Support the overall owned channel calendar for partnership placements, including aligning with key partners to develop strategic plans for channel monetization
Partner with the digital creative team to ensure we are leveraging best practices for all asset creation and development
Execute a cohesive testing plan across workflows, blast campaigns and customer journeys to drive conversion optimization and additional learnings
Bachelor's Degree must
2-3+ Years of Email/CRM and/or channel management experience, with B2C or retail experience preferred
Highly motivated self-starter with a "go-getter" attitude
Experience developing strategic customer communication journeys across the lifecycle
A highly motivated, creative thinker with a go-getter attitude
Mobile marketing is the #1 requirement - the preferred candidate should have experience with SMS, push notifications, in-app messages using ONE of the following tools:
Braze, Iterable, Lean Plum, Responsys, or Sales Force Marketing Cloud..
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Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries on a contract, direct (permanent), contract-to-direct and project basis. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.
Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.
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We look forward to working with you.
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